The McWedding in Korea

The Story:

Perhaps it was only a matter of time, but McDonald’s has now officially entered the wedding business. While, currently only adopted in the Korean market thus far, couples can opt to host their wedding at a McDonald’s for a minimal fee. According to this article, McDonald’s s in Korea receive on average, over ten phone call enquiries per week regarding wedding packages

Reflection and Analysis:

While this may be seen as a strange brand extension for McDonald’s in North America, I think this could be a very good move for them in the Korean market. There is a substantial amount of demand in the Korean market to justify this service offering, and in conjunction with the fact that McDonald’s in Korea is not perceived as a ‘low-end, cheap’ fast food provider as it is in North America, this move makes sense. While North Americans may find this brand extension comical, I think it is a true testament to McDonald’s brand power in Korea given that numerous individuals find themselves so aligned with the brand values that they would consider hosting their wedding there.