The Story:
Lady Gaga recently broke her partnership with Target in the US because the company refused to sever all ties with another partner, MN Forward (an organization that supposed a Minnesota politician who has been linked to supporting anti-gay groups). She was supposed to be the new face of Target and was in the process of giving the retail chain an exclusive expanded edition of her new album.
Reflection and Analysis:
In terms of timing, this could not have come at a better time. The spotlight is glaring on Lady Gaga now because of the release of her most recent single “Born this Way”, and this piece of news only solidifies her strong beliefs and adds value to her brand. People love to love her because of her unique and incredibly strong personality. She is absolutely a trend setter and a leader who always stands up for what she believes in. Early in the semester, we discussed as a class, the notion of a person as a brand, and Lady Gaga is the epitome of this.
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