The Story:
Home Depot has recently unveiled a new logo for its brand. They have opted for a more simplistic look that is slightly more aesthetically appealing, but has retained many of the brand elements present in the original logo.
Reflection and Analysis:
I think this is a welcomed change for Home Depot. They did a great job of maintaining the general look of the logo in terms of the orange color, the square box and slanted lettering inside the box. Retaining these elements of the brand helps to ensure consistency for the consumer and allow Home Depot to enhance the brand without causing confusion. I also feel that this new logo is more aesthetically appealing and has moved away from the overly ‘industrial’ look of the old logo. Home Depot itself is of course a big box store that focuses on construction, but has in recent years, focused more on the softer side of decor and home furnishings as well which seems to be captured in this new logo re-design. This adaptation may slowly begin to form new associative networks in the minds of consumers toward home decor, style and furnishing trends, as opposed to the highly industrial feel that was linked to the old logo.
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